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In the highly competitive world of POP MART designer toys, few collections evoke as much profound emotion and artistic contemplation as Hirono. Created by the extraordinarily talented artist Lang, Hirono is not just another collectible figure; it is a physical embodiment of human vulnerability, raw emotions, and childhood nostalgia.
Who is Hirono?
Unlike characters designed around pure cuteness or mischief, Hirono represents a small, quiet, and slightly melancholic boy. His wide eyes, silent expressions, and posture communicate feelings we all experience but rarely show: loneliness, fear, curiosity, and warmth. Lang’s vision with Hirono is to provide a silent companion for our inner child.
The Iconic Hirono Series Explained
Each Hirono release tells a distinct narrative through its themes:
- Hirono The Other One: The series that started it all, exploring complex inner states and hidden identities.
- Hirono Little Mischief: Showcases the playful, slightly rebellious side of growing up.
- Hirono City of Mercy: A profound exploration of seeking solace, kindness, and refuge within a bustling, chaotic modern world.
- Hirono Reshape: Focusing on self-discovery, recovery, and reconstructing one’s identity piece by piece.
Why Do Collectors Love Hirono?
Collectibility is driven not just by rarity, but by artistic depth. The matte, weathered, and highly detailed finishes on Hirono figures make each piece look like an individual sculpture. It is the perfect center-piece for designer toy enthusiasts looking to build an expressive and thoughtful display.
Where to Buy Authentic Hirono Figures
To avoid knock-offs, purchase directly from official retailers or curated community markets like Blind Box Central. Always check the character cards and base stamps to verify authenticity.
Hirono in Southeast Asia: Finding the Melancholic Collector’s Grail
Hirono has one of the most emotionally resonant followings in the SEA POP MART community. Its limited production runs make it one of the more challenging series to secure in the region. Here is the availability guide.
Where to Find Hirono Across SEA
- Singapore: Hirono series are stocked at ION Orchard and Jewel Changi, though with smaller initial quantities than Labubu or Skullpanda. New Hirono series typically sell through within 1–2 weeks of arrival. The POP MART SG app waitlist is essential for securing Hirono at retail.
- Malaysia: Hirono availability in Malaysian official channels is more limited than in Singapore. The Shopee Mall official store carries Hirono series approximately 3–4 weeks after Singapore, often in reduced quantities. Join POP MART Malaysia’s Instagram notification list for drop alerts.
- Thailand: Hirono has a growing Thai collector following, particularly among female collectors in Bangkok. CentralWorld POP MART stocks Hirono inconsistently — call ahead before visiting specifically for Hirono.
- Philippines and Indonesia: Hirono is among the harder series to source locally. Singapore-based Carousell sellers with verified track records are the most reliable regional source. Expect to pay a 20–40% premium over Singapore retail on secondary market.
Hirono SEA Pricing Reference (2026)
- Singapore: SGD 20–28 per box at retail | Secret figures secondary SGD 180–450
- Malaysia: MYR 65–90 per box
- Thailand: THB 480–700 per box
- Philippines: PHP 1,000–1,400 per box (when available)