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This year, the spotlight shines bright on the legendary Labubu, the melancholic Hirono, and the timeless Molly. We break down the current ranking of characters by search volume, resale value, and community engagement in Southeast Asia.
Most Popular POP MART Characters of 2026 in Southeast Asia
Popularity rankings look different in SEA compared to global metrics. Here is how 2026’s top characters rank specifically across Southeast Asian collector markets.
SEA Popularity Rankings by Country (2026)
- Singapore: 1. Labubu — 2. Skullpanda — 3. Hirono — 4. Molly — 5. DIMOO. Singapore collectors skew toward artistically complex and high-investment figures.
- Malaysia: 1. Labubu — 2. Molly — 3. DIMOO — 4. Skullpanda — 5. Crybaby. Malaysian collectors show strong preference for established characters with reliable secondary market liquidity.
- Thailand: 1. Labubu — 2. Labubu Thai exclusives — 3. Skullpanda — 4. Molly — 5. DIMOO. Thailand’s market is uniquely Labubu-dominated, fuelled by celebrity and influencer culture.
- Philippines: 1. Labubu — 2. Molly — 3. DIMOO — 4. Skullpanda — 5. Hirono. Philippine collectors prioritise character recognisability and community tradability.
- Indonesia: 1. Labubu — 2. DIMOO — 3. Molly — 4. Skullpanda — 5. Crybaby. Indonesia’s young female collector demographic drives DIMOO’s above-average ranking in this market.
What the SEA Rankings Tell Us
Labubu is the undisputed number one across every SEA market in 2026 — driven by celebrity endorsement, social media virality, and the strongest secondary market premiums in the collector category. The gap between Labubu and all other characters has actually widened in 2026, not narrowed, as global media attention continues to drive new collector entry specifically through the Labubu gateway.